Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation:
- Provide journalists with visual, simple graphics.
- Consider other visuals to provide before journalists arrive at your door.
- Provide journalists simple bullet points highlighting your key messages.
- Don’t fear using props to visually drive home key messages to journalists.
- If you have a graphics department, ask if it can create animated graphics to support your sound bites.
- Don’t limit yourself to one spokesperson. Offer different sources for different topics.
- Explain to journalists how your services or products impact real people. Provide examples. Provide clients.
- Your spokesperson should speak with passion. He or she should speak from the heart not from a script.
- Apple on new iPad mini. “It’s as thin as a pencil.” Think of sound bites journalists can’t pass up.
- Show journalists a short video.