I was watching James Bond in a gunfight with bad guys. The bad guys fired bullets everywhere but never hit their target. 007 waited patiently for the perfect moments, fired one well-placed shot at a time, taking out the bad guys one by one.
This reminded me of public relations professionals. When I was a TV reporter, I sensed many PR pros fired pitches to me aimlessly. They hoped they would hit a target. Too often, Dr. No was the answer.
Others in public relations waited patiently for the perfect moment, picked their targets (reporters) wisely and fired. Fancy gadgets were unnecessary.
Bond’s style wins. Are you taking his approach? Otherwise, you might have a license to kill … your own pitch, which means it was for your eyes only.