Wanted: Superhero To Do It All (Tights Optional)
ABC Company has a great opportunity for a superhero to join our dynamic, growing team.
Responsibilities:
- Must be able to interface with internal and external customers in a fast-paced environment.
- Must be able to work alone or part of a team of other superheroes.
- Proven ability to implement and manage super social media campaigns in a flash.
- Develop, implement and manage all superhero-related activities.
- Must be able to decipher jargon faster than a speeding bullet.
- Social media skills must be more powerful than a light rail.
- Ability to navigate through corporate politics at a single bound.
- Demonstrated iron clad grip of a 24/7 global superhero operation.
- Must prepare reports to members of Hall of Justice as appropriate.
- Heavy lifting required (You are a superhero after all!).
- Other superhero duties as assigned.
- Warp speed travel required up to 25 percent of the time.
We offer a competitive benefits package including medical, dental, X-ray vision and Fantastic 401(k) plan.
Some job descriptions are so overwhelming that they seem impossible to fill. In these cases, companies are almost looking for superheroes in their job descriptions, cramming in everything they can think of with jargon-filled descriptions fit for a robot. They lay out everything the candidate should do for the company but leave out what the company can do for candidates. These companies are missing a big opportunity.
What can companies do to sell themselves and showcase what they have to offer their employees?
- Rewrite job descriptions and make sure they’re not intended for robots, cluttered with jargon. Ask your communications folks for help.
- Keep content fresh and delete tired, overused words that don’t differentiate your company from every other “dynamic” company.
- Start the engagement process in your job description. Explain how the person who takes this job can make a difference in the big picture. How does their job impact the bottom line?
- Include links in your job descriptions to pages that highlight:
- Company culture (include employee video testimonials)
- Company vision, mission and values
- Company benefits and other perks
- Career paths and training
- If possible, create a branded page on your website or a separate employment site that covers all the above areas and doesn’t require applicants to search for this information on your company site.
It’s easy to forget that a job description is often the first experience a potential employee has with your company. Treat the employment process as an extension of your brand. What messages do job descriptions send?
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Above all, recruitment advertisements should be honest – about the company that’s advertising and the role they want the person to fulfil. They also need to be alluring though if they want to attract quality response, maybe even from someone who wasn’t up until seeing their ad, actively looking for a new job but likes the sound of what they read and is now interested.
Too many job ads these days are dull cut and pasted offerings that have no kind of sell in them whatsoever. Every organisation has its own unique selling points and each role has something about it that will appeal to a certain type of person. Recruiters/employers need to spend more time identifying what makes their offering unique and attractive. Ditch the meaningless buzz words (everyone is dynamic in some way so it actually says nothing) Better still, they need to get an experienced recruitment advertising copywriter to write their advertising copy (had to slip a ‘sell’ in somewhere along the line!) thus giving potential candidates a message that inspires the very best to apply and gives their organisation the competitive edge over their industry peers.