Janice Hurley-Trailor asked me to stop by her office. We built videos for her. I call the main video “Every Woman Wants To Feel Attractive.” Janice had questions related to Dropbox, Google Drive and YouTube. She had accumulated several YouTube accounts and wanted to merge them. She wanted to learn more about how to help viewers find her videos on YouTube.
Some people use services such as Dropbox and YouTube every day. They subscribe to daily emails detailing other forms of social media like an economist might break down the ins and outs of the fiscal cliff. But I’ve learned the hyped discussions about these sites do not mean business owners around the country know, for example, how to easily navigate from their personal Facebook page to the one about their company. I imagine some of these business owners make better use of their time focusing on their own craft and subscribing to emails about their own industry. These are smart people with successful businesses, but that doesn’t mean they must know about YouTube’s default settings.
Some of us who consider ourselves tech savvy tend to forget much of the world is too busy to experiment with Google Plus or choose the perfect tags for a post. I playfully mock one of our clients who offers to fax us information. Fax? Didn’t that disappear along with the CD player? But faxing works for him and between his patients and their parents and everything else I don’t understand about his industry, he doesn’t have a lot of time to toy around with building a YouTube Channel. And while Dropbox may seem like a simple online service to some users, others didn’t grow up in a world of links, uploading and sharing.
So I sat with Janice and her assistant and step by step helped them with their questions about YouTube. I have spent a lot of time navigating YouTube’s Help section, trying to figure out this or that and how to present videos in the most attractive and effective way possible. I learn things I didn’t imagine others would care to hear from me. I guess Janice could hit the Google highway and search for blogs that answer her specific questions, blogs that explain everything without dancing the lingo. But Janice probably has better things to do like speak at conferences and conduct business makeovers that change people’s lives. I give her information quickly without wasting her time. Plus I’m interesting and make jokes. I get it.
And if for some reason you can’t read this blog on your computer, I am glad to fax it to you.