Azcentral.com reports a social media photo of Arizona Governor Doug Ducey shows him at a party not wearing a mask or practicing social distancing.
According to the news story, the governor’s office argues the social media post was misleading by initially providing an incorrect date of when the governor attended a small celebration for a relative. Click here to read the whole story.
Online might be the first place you learn about a problem. The photo bolsters the significance of regularly checking blogs, news stories and social media posts about you and your brand. Whether posts are honest or misleading, they receive “likes” and comments. Keeping your organization in the loop provides you an opportunity to decide whether there is value in responding to the post and following up with your facts.
To monitor the web, consider setting up Google Alerts and assigning someone to keep up to date with forums, review sites and social media platforms.
Investing in social media sometimes is more about listening than posting.
