Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt.
People on social media characterized the movie star as the “worst Hollywood Chris” after he joked earlier this month about voting.
Writer and producer Amy Berg asked her followers which Hollywood Chris, such as Chris Evans, Chris Hemsworth, Chris Pine and Chris Pratt, “has to go.” Pratt started trending on social media.
Many people mentioned a joke that Pratt shared on Instagram when he joked about celebrities encouraging people to vote. He received criticism for being insensitive as the presidential election approaches.
Robert Downey Jr., Mark Ruffalo, and Pratt’s wife Katherine Schwarzenegger Pratt are among those who defended him.
Ruffalo defended Pratt by tweeting, “He is just not overtly political as a rule. This is a distraction. Let’s keep our eyes on the prize, friends. We are so close now.”
Pratt’s wife wrote, “There’s so much going on in the world and people are struggling in so many ways. Being mean is so yesterday. There’s enough room to love all these guys. Love is what we all need not meanness and bullying. Let’s try that.”
For businesses, the social media controversy reinforces the importance of identifying allies, partners and influencers during a crisis. Keep a list of allies and supporters to assist in opposing lies, gossip and detractors. Ask advocates to recruit their social media fans to help.
Ensure you carefully check out influencers before asking for their assistance. Does what they stand for support your organization’s values?
In our experience, organizations in crisis often never consider influencers, instead primarily focusing their efforts on choosing the perfect words for an interview or news release. Chris Pratt’s controversy demonstrates the benefits of allowing friends to deliver the message and act as the guardians of your galaxy.
