Video Production

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]

You are ready to schedule an on-camera interview for your organization’s video. You envision the interview’s background. However, would including that particular background actually [...]

When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People [...]

When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is [...]

What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no. 

Videos should drive captivated viewers to separate, in-depth content. Our experience shows organizations too often want to splash screens with lengthy, dull graphics that wear down the senses. [...]

  As a former corporate employee, I remember receiving all-staff emails from the human resources director, explaining that we were required to watch a training video on our computers. I [...]