Social Media

Social media changes the way we write, publish and sell books. Two clients hired us to run a social media campaign to promote their new book, due out by the end of the year. We’re excited [...]

I do wonder where this is all eventually headed, how it ultimately affects society and how the next announcement will try to top the latest.

Twitter now is more work than party.

The hope is if you're not always talking work and are willing to discuss life's everyday events, you make that personal connection and that may one day bring you business.

In the end, my answer boiled down to branding.

Part 2 in a series: Keith spoke to the Phoenix Public Library’s Leadership Academy participants about embracing and responding to social media comments that are not always positive. Here is [...]

Keith spoke to the Phoenix Public Library’s Leadership Academy participants on the topic of “Innovation in 21st Century Organizations.” Wow! That’s a mouthful. But here is [...]

Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to [...]