Social Media

[vimeo]http://vimeo.com/35699417[/vimeo]

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Businesses can still use good 'ole fashion techniques to prove they're listening.

PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.

FedEx put a face on its apology.

My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]

I’m at the DMV. How long do you think I’ll be here? jenniferdoan: @keithyaskin 38 minutes 2 men at DMV switch seats. Before moving, 1 asks other while pointing “Is that your [...]

When is a better time to attempt to steal away a competitor’s customer than when that customer is not getting the service he or she wants?

Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.