Social Media

To me, strategically scheduling social media presents too many shades of grey.

Some of those posting Tweets are falling back on gimmicks to convince us to click their links.

Instead of inventing something unheard of, the world's creative minds seem content riding the same social media wave by adding slight changes and calling their copycat concepts different names.

I tell him I still think if his Facebook page offers useful information on a regular basis, clients and potential ones will view him as a hub of expert advice and a leader.

Automatic Twitter messages that say “Thanks for the follow!” Golly, gee – you betcha!

It's like someone is building a road in the right direction, but we're not actually clear if it will get us where we want to go.

Social media doesn't need to be complicated. Some people simply make it that way.

How great would it have been for me to help Grandpa with Facebook and Twitter in the 1920s, posting the future routes of his truck like drivers do today?

How can companies embed these tools into the greater organizational dialogue?

Other businesses should take a similar approach if the shoe is ever on the other foot.