Public Relations

So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?

You may make more money, but did you lose your reputation in the meantime?

A 1:22 video on not screwing up when the media call.

While the apology was a smart move, I question the airline’s word choice.

Source:  Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. [...]

When looking at images of Belle, Tiana, Rapunzel, Ariel and Cinderella, we don't want to imagine, at that moment, a man popping a blue pill preparing to get some.

We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.

In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

    Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, [...]