0 By Loren Yaskin In Public RelationsPosted May 14, 2014Public Relations v. The Law: You Be The JudgeAttorneys and PR practitioners might have more in common than they realize. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 1, 2014Be A PR Star #8: No Days Off[youtube]http://youtu.be/lOSbjerMnyI[/youtube] READ MORE
0 By Loren Yaskin In Public RelationsPosted April 16, 2014Devaluing Communicators: Letter From A Clueless ExecI could pay you, but you’re not free. READ MORE
0 By Loren Yaskin In Public RelationsPosted April 8, 2014Personal PR: I Love Lucy Life LessonsEven those with so much seem to eventually realize the basics are our true foundation for tranquility. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted April 7, 2014Public Relations: The Six-Sentence Story PitchWe attempted to strike the correct balance between being strategic and accurate. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted April 2, 2014Be A PR Star #7: Personalize Your PitchFor public relations purposes, Keith explains why it's crucial to personalize story pitches to the media. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted March 24, 2014Public Relations: Hotel Sites Should Re-Book ResponsesWhen the media contact you about complaints, don’t imply the customers are to blame. READ MORE
0 By Loren Yaskin In Internal Communications, Media Relations, Media Training, Public RelationsPosted March 23, 2014Public Relations: Our Ragan.com Story About GMClick here to read our GM story on Ragan.com. READ MORE
0 By Loren Yaskin In Public RelationsPosted March 20, 2014PR: Toyota Should Drive Home Company CultureOn one hand, Toyota’s statement takes the proper road in detailing how the company has changed and how those changes place a supreme focus on consumer safety issues. On the other hand, the U.S. [...] READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted March 17, 2014Media Training: Learn From GM’s Clunker QuotesWe understand the importance of repeating key messages, but provide the public information that actually is … well … information. READ MORE