Public Relations

Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least [...]

For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with [...]

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

When I was reporting, if someone said “no” to any of the above questions, I may have moved on to someone else who said “yes.”

The NFL’s public relations strategy must not be one-dimensional.

We don’t know if the writer is correct, but he reminds us about a key point regarding public relations that is worth repeating.

“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.

Up-selling sucks. Few people enjoy being the recipient of up-selling, but they often don't mind engaging in such a practice themselves. It's one of the worst forms of public relations. Be happy a [...]

Our perspective is highlight the positives the nation may not know while acknowledging we are working to improve our deficiencies.

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