10 Presidential Debate Lessons For Business Leaders

News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.

10 Media Training Myths

Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions.  It’s not about cleverly sidestepping [...]

Handling A Reporter’s Mistakes and Inaccuracy

We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter [...]

Client News: USA TODAY

Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: [...]

10 Reasons You Better Not Blow Off Local News

The national news is often nothing more than identifying good local stories and retelling them with higher production value.

How To Lose A Media Outlet In 92 Days

We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. [...]

10 White Lies Journalists Tell PR People

Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. [...]

Oh S**t, Our Media Opportunity Just Landed In The Toilet

As people who try to help businesses appear in the news, we’d like to portray ourselves as experts whose clients come away glowing from every media experience. Well, let’s destroy that image [...]

Atlanta Journal-Constitution Interviews Client On Safety

The Atlanta Journal-Constitution interviews client Steven Adelman, a sports and entertainment attorney, about keeping fans safe at ballparks after a man falls from the upper deck at [...]

Atlanta’s WSBTV Interviews Client Steven Adelman

Atlanta’s WSBTV interviews client Steven Adelman, a sports and entertainment attorney, about safety after a man falls from the upper deck at Atlanta’s Turner Field. Click here to [...]