A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We [...]
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]
Listen to Keith, during an industry conference, talk about how commenting on breaking news is one of the strongest opportunities to show your expertise to the news media.
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is [...]
Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast [...]
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What if the weekend slows momentum? I already hear the [...]
What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no.
A customer emails your company. “OMG!” the customer writes before characterizing your product or service as perfection and proclaiming they’ll be back for more. Make sure you treasure customers [...]
If people are criticizing you publicly, how can you avoid telling them to "go F-yourself." Maybe you prefer "eat s---t" or stop being an "a------"? And if you utter those words, what then? Tip [...]
