Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your [...]
I’m posting a blog the other day. That’s tricky business when a good night’s sleep is only a dream. When you’re tired, catching typos and extra spaces is not a sure thing. [...]
Someone in PR sends a reporter an email pitch and the subject includes this: “Please take my pitches!!!” The email includes phrases such as: “THIS IS HUGE FOR ME PLEASE?” [...]
The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included [...]
In the early morning hours of July 5, people in a Phoenix neighborhood began calling 911. They witnessed several kids lighting grass and trees on fire. All within an hour, more than 100 fire [...]
The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a [...]
As I build my business, I wonder if one day one of my clients will get mixed up in such a mess, the phone will ring off the hook with the media on the other line. From Alex Rodriguez to Tiger [...]
Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix. “Got [...]
Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress. I stayed out of the Woods. I’ve never really [...]
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve [...]
