Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness [...]
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much [...]
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story [...]
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the [...]
This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers [...]
A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t [...]
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the [...]
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite [...]
A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. [...]
Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your [...]
