The discussion of assembling high speed rail lines across Arizona’s desert is not new. But the state recently passed a new plan of action and a group called Arizona PIRG wanted the media to [...]
My husband Keith, a PHOENIX TV reporter, received a mass email pitch about a FLORIDA home for sale. Or maybe the angle was about the real estate firm now using social media? Either way, the email [...]
Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong [...]
Have you ever had to face an upset client because their product or company was not mentioned in a news story in which they were interviewed? Did you have an understanding with the reporter that [...]
Your product or service alone does not a news story make. To give a news story some legs, there has to be a focus on people. People who use your product or service. People whose lives changed [...]
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A [...]
The way execs sometimes answer questions can leave reporters scratching their heads. Check out my husband Keith’s take on talking to execs. It always helps when a reporter calls it like he [...]
Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members [...]
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is [...]
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR [...]
