Public Relations

You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a [...]

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering [...]

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different [...]

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still [...]

Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to [...]

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite [...]

When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects [...]

The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but [...]