A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were [...]
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own [...]
A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s [...]
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one [...]
A reporter overhears a co-worker say he faced a savvy PR person. Now this is news. Ears perk up. Most hard-nosed journalists prefer to complain about peeps in the PR world rather than give them [...]
