Public Relations

Someone should offer a personal, media relations product for people who seek a more effective method in expressing their disgust with the media.

I think the ad’s goal was to make me hungry not disgusted.

In the end, my answer boiled down to branding.

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A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were [...]

When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own [...]

A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s [...]

I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one [...]