Public Relations

We have two updates.

When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.

Businesses can still use good 'ole fashion techniques to prove they're listening.

PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.

FedEx put a face on its apology.

Smoking outside grocery stores surprises me.

Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to [...]

How do you think Lowe’s could have improved its handling of this?