Public Relations

  My Business, a bi-monthly magazine for the National Federation of Independent Business, quoted Loren in its April/May edition. Read this article called “Wrap It Up Turn Your Wheels [...]

Pitching the media effectively is not tossing darts.

They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...]

Sometimes your business must position itself as a voice on an indirectly related news event or trend.

Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.

All I ask for is an off-the-cuff ruff.

My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide [...]

Starbucks takes the whole customer feedback and conversation strategy to the next level

Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.

Other businesses should take a similar approach if the shoe is ever on the other foot.