0 By Loren Yaskin In Media Relations, Public RelationsPosted August 9, 2012The Flip Side Interviews Former TV Anchor On Pitching Healthcare Stories[youtube width=”640″ height=”360″]http://www.youtube.com/watch?v=GvjS5WiZRc4[/youtube] READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted August 8, 2012Chick-fil-A’s Story Shows Us Similarities Between Sports And Public RelationsExperts shouldn't be so eager to declare a victory one way or another. READ MORE
0 By Loren Yaskin In Public RelationsPosted July 10, 2012Public Relations: Did Twitter Save Me $50 When I Slept Over And Saw Fireworks?Fairmont Hotels responded. Impressive. They responded in two minutes. More impressive. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted July 2, 2012Oh Canada! For Public Relations Pros, This Is A Great Move!Before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada's virtues. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 29, 2012Media Relations: Pitching Stories About “Old” People In This Day And AgeSome media outlets will approach with closed minds pitches about senior citizens. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 23, 2012Media Relations: We Press For You Not To Write “Press Release”Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success. READ MORE
0 By Loren Yaskin In Media Relations, Public Relations, Social Media, Video ProductionPosted May 17, 2012Maybe Video, Social Media And Media Relations Shouldn’t Be A Numbers GameIt's like someone is building a road in the right direction, but we're not actually clear if it will get us where we want to go. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 7, 2012Media Relations: Our Interview With The Guy Who Got On The Tonight ShowDr. Grey Stafford of the Wildlife World Zoo & Aquarium appeared on The Tonight Show. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Public Relations, Video ProductionPosted April 25, 2012Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York TimesMedia Relations and Crisis Communications: What we like and don't like about how Walmart handled The New York Times story. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 19, 2012Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of ShampooIf you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity. READ MORE