Public Relations

Some companies forget customers are one of the most important parts of public relations.

Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to [...]

iPR can end up slicing stories differently than predicted.

The lesson is that even if customers slap you verbally, business owners must take the high road.

The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]

Alaska Airlines/Horizon Air took several steps to propel this negative into a positive.

While I watched our client pediatric dentist Dr. Lee Weinstein speak to a large group of kids at a community center, I realized even top business executives could learn a lot by watching him.

A recent Tuesday:

Be smart. And if you autmatically assume the people surrounding you agree with you politically, that's not very smart at all.

When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons: