Public Relations

A couple entertains clients at an upscale restaurant. The table finishes a bottle of wine priced in the $100 range. The husband tells the restaurant to bring another bottle of the same but there [...]

People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.

People respect those who apologize.

The Flip Side provides public relations for Dr. Lee Weinstein.

The Flip Side provides public relations for Steven Adelman.

And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.

PR only takes you so far. PR is about helping effectively and strategically share a great story.

The Flip Side provides public relations for Janice Hurley-Trailor.

The Flip Side provides public relations for Steven Adelman. [youtube]http://youtu.be/JgSBDEcMpvU[/youtube]   [youtube]http://youtu.be/I49tTytjvqI[/youtube]

Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a [...]