Public Relations

    Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, [...]

The following steps may help clients better understand your efforts even when your hard work does not land media coverage.

If your business ever faces such a situation and you have a heads up, how do you prepare?

The free day of service caters to children who have not been to the dentist in the last year and have no insurance.

Do you want your brand portrayed this way to the public?

What do you think of H&M’s approach regarding a “living wage”? Read this HuffPost.com story. Also, read this from H&M’s newsroom. How does what a company pays its [...]

In its one-on-one battle with actor Ashton Kutcher on Twitter, Walmart wins. Here's why:

Newsrooms should be multimedia meccas with company stories, videos and photos. But SAS, a North Carolina-based software company, shows there are many ways to make a newsroom interesting and newsworthy.

Parents need to be parents and make sure their kids brush their teeth whether they like it or not,” said Dr. Weinstein. “You can try to make it fun. Try to instill good habits. Try to share the [...]

Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.