Adversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers

One of the most impactful lessons in communication comes from my favorite football team’s coach. While I’m not sure about his play calling, I appreciate one of his favorite lines: “Adversity is [...]

Mastering the Art of Book Promotion – Why Pitching Timely Stories is More Effective Than Just Selling Your Book

When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly [...]

A Phoenix Author’s Insights On Leadership

African American Network for Diversity and Inclusion (AANDI),  an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a [...]

Lessons from Miami Dolphins’ Tyreek Hill Incident: Essential Crisis Communications Strategies for Businesses and Agencies

The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our [...]

Brand Journalism Is Building Awareness For Company’s Service

Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed [...]

How To Secure More Speaking Opportunities

Earning speaking opportunities takes patience and persistence. It can feel like a job within a job. Whether your speaking engagements are steady or few and far between, you might want to focus [...]

MacGyvering A Commercial Real Estate Story Idea

Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality [...]

How PR Helped Nearly Double A Small Business’ Total Income

We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred [...]

14 Tips From Starbucks’ Red Collectible Holiday Cups

Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

Chris Pratt Controversy Reinforces Value Of Influencers During Crisis

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked [...]