Media Training

Don't take it personally when reporters ask tough questions.

Few people say what they mean.

The entire answer to a complex question was about 20 seconds.

Keep some extra facts and information in your back pocket to use in these very circumstances.

You've heard of walk and talk. Consider this watch and talk.

We asked reporters about the biggest mistakes people make during interviews. Here are their responses:

Don't restrict media training to media opportunities.

Trying to fill your interview with too many issues will exhaust viewers and readers.

  The psychologist we sent to appear on a morning TV news show did not expect the anchor by her side to start the interview by asking about her plans for Christmas dinner. We scheduled her [...]

I imagine every industry employs people we can not believe have their positions.