Media Training

Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.

The Flip Side interviews social media attorney Ruth Carter about the Alabama TV reporter who says she was fired for writing a blog.

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

Our 11 recommendations for crisis communications

Media and public relations is often a long-term strategy. Starting off well does not promise a happy ending. e approach, this is only the first step in media and public relations.

One of the first issues I discussed with the audience was bracing for breaking news. I explained how I once covered an accidental shooting at a gun show. That story raises the following questions [...]

The whole trip happened very fast and Erandi was part of the blur.

At a Scottsdale resort, we conduct media training with an national organization.

When appearing on camera, clear your background of distractions.

Explain yourself in such complicated terms that reporters feel like they're trying to unravel Watergate.