Media Training

If cybercriminals strike your company, prepare for the following questions from the media:

Just because a reporter is racing for answers doesn’t mean you can’t slow things down to get it right.

If reporters ambush you in an awkward or uncomfortable location, don't be afraid to tell them you are happy to answer their questions but prefer to move to a different area.

During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.

Share stories to help deliver key messages. Don't just deliver facts.

A media training lesson for politicians and businesses: Don't go into hiding after controversy.

When media ask tough questions, highlight the positives. Keep your cool. Don’t leave interviews before they are over.

“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.

The fact LeBron can calmly draw up such answers after feeling the heat from critics shows why, in this particular instance, he displayed skills of a media training king.

PR pros should consider setting up their own shot clocks.