If reporters ambush you in an awkward or uncomfortable location, don't be afraid to tell them you are happy to answer their questions but prefer to move to a different area.
During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.
The fact LeBron can calmly draw up such answers after feeling the heat from critics shows why, in this particular instance, he displayed skills of a media training king.
