Media Training

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her.  Today’s media training [...]

Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]

Too many businesses continue to disappoint us with how they handle tough questions.

The lesson: Practice focusing on two or three key messages to prevent deviating and making misstatements that might haunt you.

The lesson to learn from Florida State Coach Jimbo Fisher: Always brace for tough questions no matter the environment.

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.

For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken [...]

When sharing strong opinions with the media, avoid generalizations that place everyone under the same roof.