Media Training

    When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the [...]

Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile [...]

The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he [...]

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key [...]

It is not positive when people characterize your response to an answer as a "rant." Imagine the reactions from clients, employees and the media if a business executive answered a question in such [...]

News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.

Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions.  It’s not about cleverly sidestepping [...]

When announcing company news, consider a timely video release in addition to a traditional news release. Video is sometimes more powerful than words.

Reporters will prominently point out your decision to stay tight-lipped. Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its [...]