0 By Loren Yaskin In Media Relations, Media TrainingPosted April 22, 2012Media Training: Businesses And Politicians Can Learn From JavelinasJavelinas lost control of messaging long ago. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 19, 2012Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of ShampooIf you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Video ProductionPosted April 17, 2012Businesses: Use Props For The MediaBe comfortable or the prop backfires. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Video ProductionPosted April 9, 201210 reasons we hope news live trucks never leave our livesWe hope their masts keep stretching for the sky. READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted April 8, 2012When pitching your story to the media, we say no no to the logoJournalists are not your customers. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Video ProductionPosted April 5, 2012Did I plant someone in the Better Business Bureau audience? (typical media headline)I reassured the audience I had not made a prearranged agreement. READ MORE
0 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 2, 2012Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)Pitching the media effectively is not tossing darts. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 1, 201210 reasons why newsroom assignment editors might ignore your great story pitchThey are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...] READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 28, 2012Using your location to enhance your pitch to journalistsWhere is this interview going to take place? READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 27, 20125 tips on choosing who at the company should give interviewsPlenty of minds that excel at business and are attached to fancy titles don't do well in interviews. READ MORE