Media Training: Businesses And Politicians Can Learn From Javelinas

Javelinas lost control of messaging long ago.

Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo

If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.

Businesses: Use Props For The Media

Be comfortable or the prop backfires.

10 reasons we hope news live trucks never leave our lives

We hope their masts keep stretching for the sky.

When pitching your story to the media, we say no no to the logo

Journalists are not your customers.

Did I plant someone in the Better Business Bureau audience? (typical media headline)

I reassured the audience I had not made a prearranged agreement.

Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)

Pitching the media effectively is not tossing darts.

10 reasons why newsroom assignment editors might ignore your great story pitch

They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...]

Using your location to enhance your pitch to journalists

Where is this interview going to take place?

5 tips on choosing who at the company should give interviews

Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.