Media Training

Discussing ridiculous scenes from the movie Anchorman

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and [...]

Analysts on TV and people on social media are more often judging these debates on style and passion than on facts.

Make complex issues personal by talking about your own experiences.

Don’t yell. But give your sentences some oomph.

This is basic media training in a modern world where about the only device still unable to record you is a refrigerator.

Keep your answers simple. Stick to your headlines. Don't delve into the nitty, gritty details unless absolutely necessary.

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.

I recommend making a choice and focusing on one important theme.

In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing [...]