Media Training

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different [...]

Start creating a crisis communications plan by watching our 30-second video. But be careful! As with a crisis, blink and you might miss something crucial. For more on crisis communications, check [...]

Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to [...]

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite [...]

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]

Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you [...]

When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People [...]

The Phoenix Business Journal reported Phoenix Sky Harbor International Airport removed padded benches on Halloween after a complaint of a potential bed bug infestation. According to the news [...]

If people are criticizing you publicly, how can you avoid telling them to "go F-yourself." Maybe you prefer "eat s---t" or stop being an "a------"? And if you utter those words, what then?  Tip [...]

Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on [...]