Media Relations

Turning down a producer's request is risky.

Just when you think you've sealed the deal, something walks in and distracts him.

10 reasons a reporter will ignore your news release

Venue Safety Expert Steven Adelman of Adelman Law Group is a client.

When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:

If you can't personalize a story, don't pitch it until you can.

You build yourself a reputation as being available anytime, anywhere.

I figured I was in the driver's seat after reading and sharing a story about a growing number of women riding motorcycles.

At the moment, I'm having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.

Venue Safety Expert Steven Adelman of Adelman Law Group is a client.