Media Relations

Source:  Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. [...]

In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers

    Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, [...]

The following steps may help clients better understand your efforts even when your hard work does not land media coverage.

People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.

The Flip Side provides public relations for Dr. Lee Weinstein.

The Flip Side interviews TV journalist Greg Deffenbaugh about his height and how it may have impacted his interview with President Obama.

The Flip Side provides public relations for Janice Hurley-Trailor.

The Flip Side provides public relations for Steven Adelman. [youtube]http://youtu.be/JgSBDEcMpvU[/youtube]   [youtube]http://youtu.be/I49tTytjvqI[/youtube]

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.