Media Relations

Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after [...]

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key [...]

We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter [...]

The national news is often nothing more than identifying good local stories and retelling them with higher production value.

Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. [...]

Fox10 News in Phoenix interviews Furniture Affair owner Nancy Rhodes about Let’s Flea, an all-day indoor flea market which helped raised money and collect diapers for parents who [...]

Phoenix’s Channel 3 interviews client Dayo Dental, an Arizona company offering a network of top dentists in Mexico who are professors, speak at conferences and receive training in the [...]

Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least [...]

When I was reporting, if someone said “no” to any of the above questions, I may have moved on to someone else who said “yes.”

The NFL’s public relations strategy must not be one-dimensional.