1 By Loren Yaskin In Media Relations, Public RelationsPosted December 12, 2011Lowe’s: Let’s Build Some Better Public Relations TogetherHow do you think Lowe’s could have improved its handling of this? READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted December 8, 2011Public Relations for Apple JuiceI didn't need to click on a maze of links to learn the company's position on the controversy. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted December 1, 2011Our Client’s Appearance on Fox10’s Morning ShowEnjoying the Holidays after a Breakup: MyFoxPHOENIX.com READ MORE
0 By Loren Yaskin In Media RelationsPosted November 6, 2011Media Relations: Is Bridging A Jedi Mind Trick?So to make a long story short, bridging works because people let it work. Yes, some bridgers are smoother and slicker than others. But the real success of bridging lies with the listener. READ MORE
0 By Loren Yaskin In Media RelationsPosted October 20, 2011Media Relations: Do You Agree With These Thoughts About Local News?More people may have responded to that blog than any other I’ve recently written. READ MORE
0 By Loren Yaskin In Media Relations, Social MediaPosted October 13, 2011Social Media: Is Twitter Scooping Live TV?Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted October 10, 2011Media Training: Don’t Let Famous People FumbleWhen celebrities go off script and give interviews, isn't there someone to review the talking points? READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted October 5, 2011Public Relations: Is Apple Too Good For Its Own Good?The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good? READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted September 25, 2011Media Relations For Those Who Scream And Don’t Wear ShirtsSomeone should offer a personal, media relations product for people who seek a more effective method in expressing their disgust with the media. READ MORE
0 By Loren Yaskin In Media Relations, Public Relations, Social Media, Video ProductionPosted September 15, 2011Should Your Social Media Get Nasty?In the end, my answer boiled down to branding. READ MORE