Media Relations

Journalists are not your customers.

I reassured the audience I had not made a prearranged agreement.

Have I not considered the connection between the media and super masked men?

Pitching the media effectively is not tossing darts.

They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...]

Where is this interview going to take place?

Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.

Sometimes your business must position itself as a voice on an indirectly related news event or trend.

Identifying your company’s newsworthy story angle

The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.