Media Relations

TV reporters often have a select few photographers they hope to work with when they walk through the door. How could Joe Peters not be on my list?

What's so important about being first?

Before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada's virtues.

After the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script.

You thought you placed your client, but now you risk losing the story if you don't come up with more.

Be decisive. Clearly reveal your opinion. Don't muddy the waters.

As the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.

I'm still asked the question.

Ensure your clients understand your business relationship will include days of constant communications.

Your idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print.