Media Relations

My journey from Tucson to Florida to Pasadena involved a series of stories that certainly stand out from the rest.

Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.

Did NBC get something significant that no else got?

When the media interviews you, dressing for success means dressing properly for the occasion.

This is our client Steve. See Steve’s Jacket:  I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was [...]

If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.

Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.

Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.

The problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground.

When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.