Media Relations

Most reporters can probably take at least small steps on their own to improve these issues.

In this business, you must have much chutzpah

Even the angriest callers are willing to forgive a perceived wrong if a business communicates with them directly and genuinely tries to explain itself.

Make your numbers stand out more by putting them in context.

This episode raises questions about more than football.

Every four years, when a presidential candidate announces his VP pick, the media analyzes the choice until someone waves a new shiny object in front of their faces.

[youtube width=”640″ height=”360″]http://www.youtube.com/watch?v=GvjS5WiZRc4[/youtube]

Experts shouldn't be so eager to declare a victory one way or another.

Behind the scenes, I knew which reporters were liberal, conservative or moderate.

Don't refrain from pitching feature stories. You simply need to connect with the right people.