Media Relations

I contacted several members of the local media, letting them know I knew someone in town with several friends and relatives impacted by the storm Sandy. I figured many people could share a [...]

Some of the most disastrous nights for a journalist can come election night.

If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.

Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. [...]

We may not like it, but style, good looks and how you deliver your words play a key role in success.

Your personal anecdotes can be more effective in relaying your key messages than methodically delivering a list of well-researched facts.

She feels addicted to knowing every minute might bring a new detail to a developing story and today's technology puts those constantly changing headlines at her fingertips.

Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5

You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look.

If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If [...]