Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]
It happened on a day like any other. I was at my last corporate job reading emails when I received a meeting invite to help with a project. But this wasn’t just any project. It had a name and a [...]
An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel [...]
I was walking with a co-worker when she acknowledged she should be back at her desk meeting a fast approaching deadline. She asked me why she didn’t care. I knew why. Shareholders and [...]
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one [...]
Now that benefits open enrollment is coming up, benefits communications are top-of-mind for lots of companies. But communicating about benefits shouldn’t be a once a year deal. Too often, [...]