Inventive Ways To Keep Employees In Touch and Engaged 

by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]

The Power of Employee Communications

In the age of coronavirus, employee communications is illustrating its value as the company glue. Oftentimes, it seems companies spend so much time, energy and money focusing on their customers [...]

Avoid Mayhem During Large Zoom Meetings

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering [...]

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

How Can Schools Protect Both Students and Their Image Amid COVID-19?

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies [...]

How To Be Personal And Foster Connectivity While Working Remotely

Our article first appeared in AZ Big Media. With remote work in the age of coronavirus, many companies find themselves in uncharted waters, scrambling to maintain some type of cultural normalcy [...]

How To Avoid Being An Untouchable, Detached Corporate Figurehead

Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There [...]

How To Distinguish Your Content From The Rest Of Society’s Silliness

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]

How Companies Can Cut Through Clutter With A Stronger HR Voice

Effective HR communications is a lot of things. It’s often behind the first impression your company gives to recruits and new employees (the welcome mat) or the door that closes on the way out on [...]

8 Reminders From Blue Bell’s Video About Layoffs

When announcing company news, consider a timely video release in addition to a traditional news release. Video is sometimes more powerful than words.