Many businesses seek out videos that might go viral. They crave their creative horsepower to run wild. They realize their plan might end up redefining silliness, but they’re captivated with that You Tube video with more than two million views.
Before you take a crack at reproducing that cool video, keep in mind video offers you yet another chance to bring to light how your services separate you from the competition. Video helps consumers make their choices. Using your own staff to be in the video with your own, one-of-a-kind style might help potential customers make a personal connection with your business. You don’t need to copy a You Tube video to build a dynamic, engaging and well-produced product that reflects your brand and personality. The video would help continue to put a thoughtful, genuine face to the company while adding a personal voice.
Viral videos I’ve watched seem to tap into either emotion or humor. Emotion might come from the client who greatly appreciates how much your service helped. Humor might be a hilarious story or co-worker everyone interacts with every day. People appear to welcome those willing to make fun of themselves.
Decide if you’re comfortable with a video featuring real people, real customers, or a video featuring actors you hardly know. Manage your expectations. If you want to, go ahead and re-create that video with more than two million hits. Just make sure that cool video is really you.