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Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you [...]

Like so many other businesses out there, whether they wish to acknowledge it or not, we continued to hang out with Twitter just to cover our bases. I mean let’s be honest. Many businesses are not [...]

A 24-hour stretch starts with receiving an unexpected, late afternoon email from someone who argues you were the victim of a lie. You later try to fall asleep while impossibly attempting to [...]

You are ready to schedule an on-camera interview for your organization’s video. You envision the interview’s background. However, would including that particular background actually [...]

Sharing time with Doobie reminds us the world sometimes isn’t as scary as we fear. 

  One of the craziest moments for Loren and me involved our dog Molly. Thirteen years ago, we adopted Molly, a terrier-shepherd mix, at PetSmart through an organization called HALO. She rode [...]

When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People [...]

In tenth grade, I tried out for my high school baseball team. The several-day process made me miserable. During the school day, I sat in class, the apprehension of what approached later in the [...]

Listen to Keith, during an industry conference, talk about how commenting on breaking news is one of the strongest opportunities to show your expertise to the news media.  

When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is [...]