There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this way?
Part of the answer includes writing a compelling headline, including interesting data and ensuring news releases or statements are only one part of your overall strategy. The strategy might also include videos, infographics, still photography and storytelling.
We also can learn lessons from public leaders when current events, such as the demonstrations and looting now happening, lead them to release crucial statements. Those leaders might automatically have captive audiences especially among the mainstream media. However, when we face an avalanche of content on a daily basis, politicians still must carefully choose their words to ensure their messaging is impactful and genuinely effective. This infographic shares recent examples.
