Universities and their professors are one of the greatest resources for journalists. My husband frequently calls Arizona State University, the University of Arizona and our community college system. One of the school media contacts established a good working relationship with him. When she recently pitched a story that on its face seemed to be lacking, they brainstormed and ultimately came up with a pitch that ended up on TV. Other schools regularly send out electronic newsletters to reporters who subscribe. The people who put together these emails try to write them as news stories, but the pitches too often lack some essentials.
Too often, they don’t explain why the pitch is relevant to the current news cycle. They don’t explain why reporters shouldn’t archive the email and send it to the land of the forgotten. The emails don’t explain how the story can be visual for either TV, a website or a newspaper photographer. They don’t explain how the everyday person will be impacted by what are sometimes complex issues. Of course, a reporter with a niche beat or one with time to carefully read every email might express interest. But those reporters are dwindling as the media landscape changes. Universities have too many great minds, projects and contributions not to take a few extra steps and graduate to a higher level of media relations.
lol a number of the remarks many people make are a bit spacey, every so often i think about if they in fact read the subject material and items before writing or whether they pretty much look at the title of the post and publish the very first thought that pops into their heads. in either case, it’s nice to read through clever commentary occasionally as opposed to the same exact, classic oppinion vomit which i oftentimes see on the internet i’m going to enjoy a few rounds of zynga poker have a pleasant day